The Cartier Santos 100 is a watch that at first appearance may seem a little over bearing and yet packed into a casing that seems to not even fit all it accentuates. At first glance someone might ask why they would even see this type or brand of watch in the luxury category brand of watches. Is this luxury watch even really worth the buy. It’s distinctive looks will not be mistaken as a Rolex, Patek Philippe, or Omega brands, that are just a few examples of some of the more prominent watch brands out there. So why buy it? Is it worth it? What does it say about the owner wearing it? Lets answer some of those questions moving forward.
Why the Cartier Santos 100?
What’s so special about it? Isn’t Cartier associated with bridal, fragrance, and jewelry? Well yes it is and it come with a great collection of beautiful designs in those categories. Some may think that a Cartier watch is just another piece of the ensemble to add to the diversity of Cartier’s portfolio. That is part of it however one must keep in mind that the rest of the Cartier collections stemmed from the roots of the Cartier brand dating back to 1847.
If you are in a hurry…we have found the best price for the Cartier Santos 100 XL Automatic !
Click to get the Cartier Santos 100…!
History Equals Value
The Cartier Santos 100 descends from one of the oldest jewelers in the world. This history makes Cartier recognizable throughout the world. Cartier began from the works of Louis-Francois Cartier, the son of a powder horn maker. During the time of Napoleon’s reign this jeweler ran a silver tea service and later began work on his jewelry. His pieces came with a light and airy touch compared to its more over bearing counterparts.
Beginning the path to the Cartier Santos 100 the young jeweler expanded his business and was influenced by his son, Alfred, who hoped to introduce a pocket watch to the company. Next in 1904 aviator Alberto Santos-Dumont would motivate Cartier to switch from pocket watches to a wrist watch as the pocket version was unreliable in flight.
The Cartier Santos 100 continues its linage in the 1920’s when Cartier joined hands with Edward Jaeger of the Jaeger-Le Coultre Company who would design the moving parts of Cartier’s watches. Here Cartier would stamp a 4 number code on the underside of a lug in the watch. Today many wrist watch professionals will not consider a Cartier watch authentic unless they can find those numbers on the lug.
Revolutionizing Efforts
1942 would be the year of Cartier’s passing. The company struggled a bit but eventually picked up steam again when in 1972 it installed Alain Perrin as it’s CEO who would diversify the company with the “Le Must” line and renovating the “Santos” line which would later derive the Cartier Santos 100.
Present Day Glory
Currently on the market the Cartier Santos 100 is part of a collection which includes the “Tank”, the new “Tank Francaise” which is a sports watch familiar with the Cartier Santos, the “Pasha” for women, and the diversified “Panther” which comes in 18k gold, stainless steel and gold, or just stainless steel.
Keeping a Piece of History
The Cartier watches have come a long way and owning one will give one the opportunity to take part in it’s history. It represents conquering trial, diversity, and staying strong. As stated before, it is a very distinctive watch, and will not be mistaken for a Rolex, Patek Philippe, or Omega.
Here is a good Video showing some of the Cariter Santos 100 line:
Here is what other watch owners are saying about the Cartier Santos 100:
Overall, the Cartier Santos 100 watch is worth the investment.
Yes, the watch is a bit pricey, but the quality and workmanship
are what you are paying for, and this watch delivers!
We found the best price for the Cartier Santos 100 XL Automatic!


